To find and explore opportunities, to manage challenges in achieving its vision and mission, to improve sustainable performance and to provide the best value for our stakeholders, PT Armada Finance chooses four grand strategies for its development, namely: a). growing in small cities/regency capitals (semi urban growth strategy); b). mutual beneficial collaboration with business partners (partnership strategy); c). striving for operational excellence (operational excellence strategy); and d). Intimate relationship with customers (customer intimacy strategy).
The four strategies are always implemented in strategic as well as operational plans of PT Armada Finance. As a finance company with focuses on retail financing for micro, small and medium business enterprises and families, PT Armada Finance has determined that market development strategy is one of the strategies which it continuously executes.
Based on this belief, since the beginning of its operations, geographical market development has been carried out systematically by PT Armada Finance.